President and Managing Partner
Born and raised in East Vancouver in a big Italian family, I started working at age 9 as a paperboy for the Vancouver Sun. Little did I know then, all that door-to-door selling and delivery would help define my life and lifestyle today, some 30 years later.
My father, Tony Siracusa started his insurance career in the early 1970’s. He was dedicated to his customers and business for over 30 years until his official retirement in 2004.
In 1995, after earning a marketing and sales diploma from Langara College (1993) and working for a few years in food and retail customer service, I decided to follow in my father’s footsteps. Fortunately for me, there was no better teacher or mentor than my father to show me that our family insurance business was built upon a foundation of trust, honesty, integrity, hard work, and excellent service. Although retired, my father remained my confidant and Consigliere until his passing in August 2007.
After ten years of service as one of their top salespeople, destiny called and I decided to leave Key Insurance in August 2006 to form Comprehensive Insurance Brokers Ltd. with five partners. In the fall of 2011, we restructured and transformed the company into today’s iCare Insurance.
When it came to choosing our new company name, we wanted to reflect how we do business; how we “take care” of our clients. Thus, our core customer service principle became our company namesake.
I believe an insurance policy is much more than just a piece of paper. When you’re insured properly, it’s peace of mind. This is the foundation on which the business of insurance was established, and it’s one of the most important keystones of iCare Insurance.
I love my clients and I love the insurance industry so much that I never really see myself retiring. But who knows, the “Freedom 85 Plan” sounds really good!